Digital Marketing
We identify target audiences and tailor-make innovative and effective digital marketing strategies to help you achieve your goals.
Customer Centric Approach
Customer centricity is at the heart of our approach. We start off by collaborating with your company and analysing your business in order to fully understand your products, customers and long term goals. Based on our learning we suggest strategies and ideas to kick off the process.
Target Audience
Every strategic plan is based on statistical data and direct personal feedback from your target audience. This allows us to devise a plan which appeals and is highly effective .
Based on your target audience we identify suitable strategies, platforms and methods in order to promote your products and help you build your brand.
Methods
We use an integrated and contemporary approach to digital marketing consisting of services such as content development, social media and influencer marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and other innovative methods.
We use several means in order to develop a cohesive strategy to help your organisation reach its maximum potential.
We develop a cohesive strategy and make sure all digital marketing initiatives are working in concert.
SEO
We approach Search Engine Optimization (SEO) with a user-first mentality. Our engineers extensively optimise websites by focusing on proper website structure, clear information architecture, informative metadata and markup. This approach improves search rankings and increases quality organic traffic for your website in a healthy and sustainable way.
Content Creation
Our design and content team helps develop quality posts that engage with your target audience. We plan your publications to achieve online interaction with your brand using innovative methods.
Social Media Marketing
You may be surprised that great social media isn’t created on a whim. You start with a social media strategy that defines a target audience and solidifies a brand mission and voice. We provide social content themes, a posting schedule and tactics for increasing reach and engagement across the social networks that are relevant for your business. The day to day stuff is a lot more fun when people are interacting and the strategy is working.
SEM and Display Advertisingv
Pay-per-click (PPC) advertising has the potential to jump start a campaign, while display advertising and social promotions can build awareness for your product or brand over time. With search engine marketing, or SEM, we can reach your potential customers when their intention is to buy and continually drive more quality leads by optimizing around popular keyword and topics. Paid advertising is beneficial to have in the mix to propel your marketing strategy and add diversity to an otherwise organic approach.
Website Optimizations
The true value of your web traffic depends on your website’s ability to convert visitors to customers. Using landing pages, a/b testing, and analytics, we identify and implement website changes that lead more of your web traffic to your website’s finish line- whether it be an email signup, a phone call to your sales team, or an online purchase. Through this process of conversion rate optimization (CRO), your business gets more value from the web traffic it’s already attracting.
Analytics
We utilise technological tools in order to analyse your methods of promotion and provide you with key insights about your business. The information we provide you with allows you to make informed marketing decisions about which channels to focus on, what type of content to create and segments you could focus on. We regularly provide you with these analytical reports which allow you to make rational data driven decisions for you business. Ultimately, this helps you learn more about your customers which can give you a competitive edge.
Email Marketing
Email marketing is a powerful method of connecting with valuable customers, clients, prospects and others interested in your business. When creating your email marketing strategy, we consider the audiences being reached, the content that each audience needs and when they need it. We think about whether the content should be packaged into a multi-email campaign, whether any emails should be automated and how your emails fit into your marketing strategy as a whole. The result is an email plan that works with your other marketing initiatives to build a valuable relationship with your audience.
A Collaborative Team
Trevo is a team of strategists, designers, developers and content creators, all of whom have a wide range of specialties and interests. We pull from this diverse array of talents and expertise to put together the perfect team for every client account.